The Glenlivet were launching a new 'Mystery' bottle of Whisky called, "The Code." They want to create an interactive experience for the customers, to test their knowledge on Whisky-tasting, in the form of an app that is downloaded after the bottle is purchased. The work entailed profiling Users, mapping out the journey, creating wireframes and completing the UI Design. The target audience is 40+ Males who are alcohol-connoisseurs.
Pernod Ricard / Glenlivet
theglenlivet.co.uk
Commercial
UI
UX
Art Direction
Web